Little River Outfitters will not sell, give away, rent, or loan any information captured on its website regarding our customers, including email addresses, to any third party.

We gather your email address only when you place an order or ask a question. And we will only use it when necessary to contact you about your current order (to send an order confirmation and shipment tracking number) or to respond to your question.

From time to time we will send you emails concerning upcoming events, new products, or other information that we feel would benefit you. At any time you will have the option to opt out of receiving emails from us. We will also send you information about Troutfest, a fundraiser and fly fishing exposition. However, we will send the e-mail and not turn your information to Trout Unlimited for that purpose.

We also gather e-mail addresses from contests, from those who join our message board and from people who sign up to receive our e-newsletters. This list is stored on the Constant Contact server and our mailings are handled by them. Should you receive an e-mail from us and you decide you do not wish to receive more, you may opt-out of future mailings. This company removes your e-mail address from that list automatically and you will not be allowed to join with that same e-mail address ever again. 

Please feel confident that your information is safe. All of your personal information is digitally encrypted using an advanced High Grade Encryption (AES-256 256 bit) when you make a purchase and go to the "Check Out" page on this website.

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

By using our site, you consent to our online privacy policy.

If we decide to change our privacy policy, we will post those changes on this page.

We welcome any questions or comments concerning privacy. Please send all inquiries to or call 865-448-9459.